Archive for the ‘Rants’ Category

Content is Not King

Friday, November 2nd, 2012

Yesterday I wasted a day. Not because the content should have been useful but because the teacher did not realise that learning is more than disseminating content (knowledge). I see it as being similar to a milkmaid’s stool with three legs one of which is content and the others “process” and “rapport”. 

The “process”  leg involves using appropriate methods, providing a learning “journey” and managing the learning. In four and a half hours the content was to be presented on 99+ “busy” Power Point slides (I say plus because additional slides had been added the previous night and not included in the hand out and I say busy because it was usual for each slide to have multiple points (typically between 3 and a dozen)). Admittedly there was some interaction and some small group discussions but this was insufficient. Needless to say only a fraction of the content was covered – less than a third and that the unimportant stuff.

The “rapport” third leg is the emotional and engagement needs of the learners. Yesterday was about marketing for SMEs (Small and Medium Enterprises). Despite being a university lecturer, the trainer built a little rapport by mentioning the businesses he ran in his spare time. What was missing was ensuring ensuring that the learning was relevant, important and taking into account the learners business knowledge and experience – the day was largely about what you should do and this was at an operational level rather than what you should do at a strategic level.

Overall the day was a useful reinforcement of how NOT to teach adult business people.

For more information about my milking stool model see http://www.simulations.co.uk/Milkmaid.htm 

Please let me know what you feel about my milking stool model.  

White papers with no information

Saturday, November 19th, 2011

One think I hate is the “free” white paper that’s title promises something useful but in fact is really only a sales “puff” with no real, useful information like the Institute of Sales & Marketing Management’s “Understanding the Benefits of Value Selling” (18/11/2011)

Boy Scouts or not

Saturday, July 9th, 2011

Recently I was asked to do a very short presentation (10 minutes) together with a dozen or so other presenters. As the location was central London and would involve travelling during the rush hour I did not wish to bring a laptop with me and so checked to see if I needed to. No, there was a computer in the room already connected to the projector. And, in any case it would not be able to disconnect this computer and connect mine.

A week later I arrived a few minutes before tha day started and loaded my presentation on to the computer. Repeatedly, during the day I saw other presenters go up to make their presentation as follows: First they spent about a minute discovering that they could not connect their laptop to the projector. They then spent the next minute searching for a memory stick to use to transfer their presentation. Next, a minute was taken finding the presentation on their laptop and transferring to the memory stick. And, finally, a minute was taken loading the presentation. In total about four minutes – remember that the presentations were limited to ten minutes.

As Boy Scouts learned at the cradle – be prepared - arrive in time and CHECK that you are ready to present. (Remember, seeing unprepared people, means that the audience wonder about the quality of the information to be presented.)

Chairs

Friday, September 10th, 2010


These particularly annoy me as, commonly, the chairs supplied are standard dining chairs designed to be sat on for a short time, I remember when one of my clients was adding to it’s training centre, it got in a range of different office chairs for people to test before the ones were chosen for the new training rooms. These were chairs that had reasonable padding, had arms and that you could swivel to address delegates to either side of you.